Netflix asked us to create a pre-launch activation in Amsterdam for their first ever blockbuster ‘Bright’, starring Will Smith. The thinking? Let’s bring brightness to the city on the darkest day of the year.
With a series of guerrilla installations we transformed a typical Amsterdam canal into a live trailer for the upcoming blockbuster. Viewers were immersed in the world of Bright trough projections, special effects and special previews only seen on the TV’s in the houseboats.
The finale was a 30m tall water projection at the heart of Amsterdam, using both high powered projectors and lasers to project a tailor made trailer.